Agency

BLOG POST

Jay Baer Asks [VIDEO]: Are PR Professionals Still an Asset to Journalists?


BLOG POST

The Opportunity for Communicators: Insights on Social Journalism


BLOG POST

Paid Media Woes Create Ripe Opportunity for Earned Media


BLOG POST

How Journalists Feel About PR Pros


BLOG POST

Get More From The Relationship With Your Press Release Provider


WHITE PAPER

Master the Mix: Amplify Your Campaign Results with Earned Media

For years, marketing and communications executives tapped a concentrated...


WHITE PAPER

The Earned Media Opportunity: Actionable Insights from Marketing Leaders

Prepared by: Chuck Richard, Affiliate Analyst, Outsell, Inc. on June 15,...


CASE STUDY

St. Baldrick's Changes Narrative Surrounding Childhood Cancers with...

Foundation Reaches New Audiences with Successful Campaigns: A...


WHITE PAPER

Video in Multichannel Campaigns: Your Guide to Maximizing Reach & Results

It’s no great secret that online video is being watched. A lot....


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Video Production Boot Camp: What You Need to Know for Your Next Production

IT’S TIME TO PLAN YOUR NEXT MARKETING CAMPAIGN AND DETERMINE WHICH...


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Maximizing Your Budget with Media Tours

There are many factors in planning a Satellite Media Tour (SMT) that will...


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Beyond Broadcast: Extending the Reach of Your Media Tour & Maximizing...

A Satellite Media Tour (SMT) is an optimal way to put your campaign at the...


WHITE PAPER

Media Tour Boot Camp: What You Need to Know to Get Your Story on TV – and...

If you are trying to drum-up publicity and buzz for your next campaign,...


CASE STUDY

PhRMA Increases Blog Readership & Reaches Broader Audiences with Content...

COMPANY OVERVIEW PhRMA, the Pharmaceutical Research and Manufacturers of...


CASE STUDY

Intermedia Boosts Campaign Visibility with Award-Winning Video: A MultiVu...

COMPANY OVERVIEW Intermedia gives their customers and partners the freedom...


VIDEO

Coaching Clients on Leveraging PR to Drive Demand Generation Results

PR agencies are being asked to do more and more every day. Demand Generation...


WHITE PAPER

Execute PR Plans Better through Continuous Measurement and Analysis

Thanks to new technologies and other advances in communications, marketing...


WHITE PAPER

Make Your Product Launch the Start for a Multichannel Content Promotion...

Companies bring new products and services to market every day. They have...


ARTICLE

Finding Your Blog’s Voice and Keeping the Conversation Fresh

It’s no surprise that blogs are crucial to your PR toolkit. In fact,...


WHITE PAPER

Media Targeting & Database Solutions Buyer’s Guide

Media coverage drives business results, and in a fragmented media landscape...


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Media Monitoring Solutions Buyer’s Guide

Media monitoring can be overwhelming. Gathering metrics, analyzing the data...


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Identifying Opportunities & Issues: Keys to Monitoring Traditional &...

Communications professionals have been monitoring mentions of their brand...


WHITE PAPER

The Edelman Trust Barometer: Building Market Leadership through Thought...

The Edelman Trust Barometer is the longest-running and most...


ARTICLE

Webinar Recap: Delivering Actionable Business Intelligence to the C-Suite

As goals and tactics have evolved in the communica­tions industry, so has...


ARTICLE

The Steps to Effective Crisis Communications Planning

Your brand can spin into crisis at any moment. This may sound like...