Why every brand should be using influencers in 2018


The influencer marketing industry has grown rapidly in 2017. In a series of interviews with industry leaders including YouTube star Caspar Lee, W’s Sophie Raine and supercar vlogger Mr JWW, this white paper seeks to uncover the secrets of its success.

It also outlines five influencer marketing trends to watch in 2018, providing a clear vision for the future of the industry.

It looks at why targeted influencer partnerships can often deliver far greater results than mainstream media coverage on its own, and how technology is helping brands capitalise on the biggest influencer marketing opportunities in the world today.

Download this white paper today to see how you can harness the latest influencer marketing trends in 2018 and beyond.

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Why every brand should be using influencers in 2018