Top trends in journalism and social media


Social media may be maturing as a medium but journalists are finding new ways for making social networks and platforms work for them in their day-to-day jobs.

This year’s edition of the Social Journalism Study, which Cision conducts annually with Canterbury Christ Church University, reveals the emergence – from a social media perspective – of a new group of journalists who use social media to communicate with the public more than any other group.

The study shows that social networks, such as Facebook, have replaced Twitter and other microblogs as the most used platforms but time spent on social media and views about its importance to journalism have remained stable. Publishing and promoting content are key drivers of use.

Download this white paper today to explore the results of the UK 2017 Social Journalism Study, the nine key ways social media is affecting UK journalism and what all of this might mean for PR and comms professionals.

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Top trends in journalism and social media