Four trends that will shape PR and earned media in 2018


2018 promises to be another intriguing year in the evolution of the PR industry as economic, social and technological trends continue to change the earned media landscape and the wider world.

This white paper picks out four key trends for communicators in 2018, including why brands must be prepared to take a stance on social issues in their sectors, and can no longer afford to sit on the fence.

It examines how communicators will evolve their use of video content over the course of the year and explore how evolving technology is set to start a robot revolution across the industry.

Finally, the white paper will discuss the need for communicators to use earned media measurement in 2018 to ensure earned media gets the share of the marketing budget it deserves.

Download this white paper today to see the trends that will impact your communications campaigns in 2018.

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Four trends that will shape PR and earned media in 2018