Media briefing with MoneyWeek

16 May 2017

“MoneyWeek is the champion of the independent investor.” At this morning’s media briefing, MoneyWeek editor-in-chief and Financial Times columnist Merryn Somerset Webb said the biggest mistake people make with their personal finances is not to engage with them. She revealed to a packed out audience of PRs what proves most popular with her readers and how best they can pitch to her team.

A lot of ground was covered during the briefing. Here are just some of the key points that PRs should know:

1. Readers 
The MoneyWeek audience is mainly individual investors, who are cash rich and time poor. Some 89% of the title’s readers are male (between 35 and 64-years-old) and more than 17% of the overall readership are at board director level. Merryn thinks PRs would be surprised at just how many non-London-based entrepreneurs read the title.

1. Readers

The MoneyWeek audience is mainly individual investors, who are cash rich and time poor. Some 89% of the title’s readers are male (between 35 and 64-years-old) and more than 17% of the overall readership are at board director level. Merryn thinks PRs would be surprised at just how many non-London-based entrepreneurs read the title.

2. Most-read pages

MoneyWeek readers love to read about property, especially around buy-to-let issues (a lot of buy-to-let investors read the magazine). The most-read pages every week will be the double page spread on houses. Pension stories also prove very popular, especially around changes in regulation.

3. Pitching to the team

Most PR pitches Merryn reads are used opportunistically when searching for a specific topic or randomly when scrolling through her inbox and something piques her interest. Try to be personal when emailing (never phone!) and remind her if you’ve discussed what you’re pitching about beforehand. If she hasn’t replied to your email within two hours, she never will. She doesn’t mind an email being sent again, but don’t send it more than three times. Press day is Wednesday. The best time to pitch is between Thursday and Monday morning.

4. Who and when to contact

Issues around the markets should be sent to Andrew Van Sickle, personal finance pitches go to Sarah Moore, and politics stories should go to Matthew Partridge. Stories with strong statistics or interesting numbers should go to Chris Carter or Ben Judge, anything on cars, books or motorbikes should be sent to Stuart Watkins, and investment strategy stories should go to John Stepek or Chris Heaton. “Anything really, really interesting should come to me,” says Merryn. Full contact details can be found on the Gorkana Database.


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