Adding photos makes your story stand out among text-only news releases. In fact, running a photo alongside your release gives editors one more reason to assign coverage of your news instead of a competitor’s text-only news release.

PR Newswire’s photo distribution services get your news noticed by the media, the millions of people reading news on the Internet, and the masses visiting Times Square and the Las Vegas Strip. And our partnerships with top photo distribution channels such as UK PA Photowire, European Pressphoto Agency, AP PhotoExpress, Reuters, NewsCom, AP Photo Archive, and Yahoo! help you tell a more complete story.

Whether you are a small business or a multinational corporation, our multimedia experts can suggest the right distribution to fit your needs and your budget, from internet-only photo distribution to a combination of two or more multimedia distributions. We offer the broadest photo distribution available from any major newswire. You can reach hundreds of websites, thousands of media outlets and millions of consumers with our range of photo distribution options, including:

UK PA Photowire

The PA Photowire allows for simultaneous distribution of your image to over 100 UK media outlets (newspapers, broadcast outlets and news agencies) plus archive to PA Mediapoint, the Press Association website aimed at helping journalists and corporate & public sector executives target the news they want.

Premium Photo Distribution

Give editors one more reason to write about your organisation by including a photo that adds value to your story. You can command editorial attention by including Premium Photo Distribution with your next press release. Premium Photo Distribution offers several options:

  • Send high-resolution photos directly into newsroom computers via AP PhotoExpress and win the attention of editors
  • Reach 1,300-plus editors at daily newspapers, weekly magazines, broadcast and news websites through AP National distribution
  • Benefit from all the features that come with our Internet Photo Distribution, Total Photo Archive and Times Square & Las Vegas Strip Distributions
  • US Regional, state and Top 100 AP PhotoExpress circuits also available

Internet Photo Distribution plus Times Square and/or Las Vegas Strip

PR Newswire’s Internet Photo Distribution gives you a potential audience of hundreds of millions of viewers who search for news and information online whilst offering strategic placements on outdoor digital billboards in Times Square and the Las Vegas Strip that put your photo in front of millions of passersby each day.

  • Tell a more complete story with a photo placed alongside your news release
  • Reach high-traffic websites, including Yahoo!, MarketWatch, PR Newswire’s network of websites and hundreds of other premium sites
  • Display your photo online for the life of the press release
  • Showcase your photo on either the Reuters Sign* in Times Square or the Fashion Show Mall sign** on the Las Vegas Strip
  • Times Square and Las Vegas Strip sends your message to the masses
  • Showcase your photos on the Reuters Sign in the heart of Times Square and demand the attention of a diverse audience
  • Display your photo on the Fashion Show Mall sign on the Las Vegas Strip for millions of tourists and conference-goers to see
  • Choose custom branded packages that meet your communications goals

*The Reuters Sign in Times Square is provided through a partnership with Times Square2.

**Content restrictions apply.

International Photo Distribution

International Photo Distribution shows your images to the world. PR Newswire’s International Photo Distribution lets you tell – and show – your story to millions of consumers, editors, investors an others around the world. All of our international distributions include one year of archiving on NewsCom.

  • Choose select countries to increase your visibility in specific target markets
  • Choose multi-country and regional packages for foreign public relations campaigns

More Rich Media Options: